Tokyo, Aug. 27 -- Japanese fast-food giant Matsuya has added "Vietnamese-style broken rice with pork" to the menu of more than 1,100 outlets nationwide, marking a major step for Vietnamese cuisine to conquer the Japanese market. The launching event was held on August 26 at Matsuya's Roppongi branch in Tokyo. Vietnamese Ambassador to Japan Pham Quang Hieu attended the event and introduced the dish to local media. Matsuya's representative Aya Aoki said the company discovered broken rice during surveys in Vietnam and decided to recreate its flavor in Japan. A pilot programme in April 2025 drew positive feedback, leading to the nationwide rollout. According to Vietnamese Trade Counsellor in Japan Ta Duc Minh, the dish will be served with trad...