Hanoi, May 25 -- With a population of over 240 million Muslims, ASEAN has become a fertile ground for Vietnamese businesses looking to tap into the potential of halal product exports, particularly farm produce and processed foods.

The region is seen as a gateway for made-in-Vietnam products to better integrate into the international halal supply chain.

Currently, Indonesia, Malaysia, the Philippines, and Singapore represent the largest importers of halal agricultural products and foods in ASEAN, with key commodities including rice, vegetables, fruits, cashews, coffee, cocoa, and seafood.

Opportunities from consumers' needs

Within the halal ecosystem, agricultural products and processed foods form the foundation, accounting for a signi...