Hanoi, Nov. 17 -- Vietnam's tourism sector is entering its year-end "golden season", with destinations nationwide bustling as businesses roll out extensive promotional campaigns to attract domestic and foreign travellers and advance towards the 2025 target of 25 million international arrivals.

Data from the National Statistics Office shows that nearly 17.2 million international visitors arrived in Vietnam in the first 10 months of 2025, a year-on-year rise of 21.5%. Air arrivals reached 14.6 million, accounting for 84.9% of the total and increasing 21.8% year-on-year, while road arrivals hit 2.4 million, up 21.4%. Those by sea totalled 205,100, up 8.5%.

Asia continued to be Vietnam's largest source market, contributing over 13.6 million...