Hanoi, Nov. 2 -- Vietnam's centuries-old practice of worshipping the Mother Goddesses of the Three Realms (Dao Mau Tam Phu), inscribed on UNESCO's Intangible Cultural Heritage list in 2016, is increasingly going digital to reach broader domestic and global audiences.

Nguyen Duc Hien, a spiritual medium, researcher and university lecturer, has pioneered the use of digital platforms to introduce the tradition to younger generations and international viewers. Through YouTube and TikTok channels, Hien produces videos on the legend of Mother Goddess Lieu Hanh, ritual explanations, costumes and sacred objects, with each clip drawing thousands of views and positive interactions.

Nguyen Van Thu, former Chairman of the Nam Dinh Association for t...