Hanoi, March 19 -- iPOS.vn and Nestle Professional have released the 2024 Vietnam Food and Beverage (F&B) Market Report, highlighting shifts in consumer spending habits.

Conducted with Nestle Vietnam, the report provides insights into industry performance and emerging trends, based on surveys of 4,005 restaurants and cafes, feedback from 4,453 diners, secondary data from market research firms, and interviews with nearly 100 F&B experts and business leaders.

Despite rising costs, Vietnam's F&B sector continued to expand in 2024. Vu Thanh Hung, CEO of iPOS.vn, noted revenue growth despite narrowing profit margins. Le Quang Long from Nestle Professional called the sector both promising and competitive.

By late 2024, an estimated 323,010 s...