Hanoi, July 24 -- Vietnam's tourism sector is ramping up promotional campaigns, improving service quality, and expanding air connectivity in an effort to attract more Russian tourists and sustain strong growth from this key market.

In the first half of 2025, Vietnam welcomed around 260,000 Russian tourists, surpassing the full-year total of over 232,300 arrivals in 2024. Russia is now among Vietnam's top 10 international source markets and the fastest-growing from Europe.

Before the COVID-19 pandemic, Vietnam received over 650,000 Russian visitors in 2019, making Russia its sixth-largest source of international tourists that year. Arrivals dropped sharply during the pandemic, but the recovery has been notable. In 2024, despite limited i...