Hanoi, Oct. 25 -- Two major trade promotion events have been launched in the US to popularise the image of high-quality, innovative, and sustainable Vietnamese goods and strengthen links between Vietnamese exporters and American importers, distributors, and consumers.

On October 24, the Vietnam National Brand Week and the Vietnam Pavilion at High Point Market 2025 opened at the AHC Showroom in High Point city, North Carolina. The events are part of the Vietnam Value Programme and the National Trade Promotion Programme organised by the Ministry of Industry and Trade (MoIT) and related agencies.

According to the MoIT, the Vietnam National Brand Week introduces Vietnamese companies and products winning the Vietnam Value recognition, which ...