Hanoi, Jan. 5 -- The global tourism market is entering a phase of unprecedentedly fierce competition as countries continuously roll out large-scale promotional campaigns to capture visitor market share, a reality requiring Vietnam to make breakthrough moves in tourism promotion and marketing. In recent years, Vietnam's promotional activities have increased in number, frequency and scale across many potential markets. As a result, in 2025, Vietnam set a new milestone of welcoming more than 20 million international arrivals for the first time in history, and serving over 130 million domestic tourists. The country also received a series of prestigious awards from international tourism organisations and frequently ranked among the destination...