Hanoi (VNA), April 27 -- Vietnam has emerged as one of the most promising shoppertainment markets and is expected to become an e-commerce powerhouse in Southeast Asia .

TikTok Vietnam said the number of merchants and average sales on its app tripled last year, fueling its optimism in the country, the Nikkei Asia newspaper reported recently.

The platform of China's ByteDance eclipsed Lazada to become Vietnam 's No. 2 online marketplace after Shopee, with vendors in the country earning about 1.3 billion USD in the past six months, analytics firm Metric said.

According to DataReportal, TikTok Vietnam had 67 million users early this year versus 50 million a year earlier in a country of 100 million people, compared with Facebook's 73 millio...