Hanoi (VNA), March 1 -- The Vietnam Women's Union (VWU) on February 29 launched the annual Vietnam Ao Dai Week 2024 and organised an art performance programme to promote the value of the traditional costume in life, culture, and society.

The Vietnam Ao Dai Week was first held in 2019 by the VWU in coordination with the Ministry of Culture, Sports and Tourism under the theme "Ao dai - Vietnamese Cultural Heritage". Since then, the event has been held in the first week of March every year, even during the COVID-19 pandemic, to celebrate the International Women's Day (March 8).

Speaking at the event, President of the VWU Ha Thi Nga said that the Vietnam Ao Dai Week aims to evoke love, pride, and responsibility for preserving and promoting ...