Hanoi, July 2 -- Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2 to showcase their products, exchange market insights, and strengthen practical and effective cooperation between the two countries.

Pham Van Thuy, Deputy Director of the Vietnam National Authority of Tourism, highlighted the strong and comprehensive strategic partnership between Vietnam and Japan, with tourism serving as a pioneering sector that bridges cultures and people. Japan has long been a key international source market for Vietnamese tourism.

In 2019, Vietnam welcomed over 950,000 Japanese visitors. Following the COVID-19 pandemic, the figure reached nearly 700,000 in 2024, and more tha...