Hanoi, March 3 -- The development of distinctive tourism products through the effective utilisation of natural resources and local culture has added charm to travel destinations. The recent tourism boom in the northern mountainous provinces of Ha Giang and Son La and the Central Highlands provinces of Lam Dong and Kon Tum demonstrates how unique tourism products transforms "forgotten lands" into bright stars on the tourism map. In early 2025, Moc Chau township in Son La province welcomed a record number of tourists, with caravans of vehicles stretching for kilometres along roads winding through plum valleys, and lodging facilities and restaurants overwhelmed. According to the township's Division of Culture and Information, the locality ho...