Hanoi, June 10 -- Amid a surge in counterfeit and smuggled goods, efforts by law enforcement forces are crucial, but businesses themselves must also proactively protect their brands and forge strong connections with consumers. Equally important is the active role of consumers in shaping a clean, transparent marketplace. The nationwide crackdown on counterfeit and illicit goods has become a focal point, with authorities targeting key sites and trading hubs to restore consumer trust and uphold market discipline. Supporting the government's efforts, Do Viet Tung, external affairs director of LEGO Group, praised the bold actions and expressed hope for an end to the production and trade of counterfeit goods. He stressed that this campaign is v...