Bangkok, March 28 -- Thailand's online advertising spending in 2025 is forecast to grow 10% to 35 billion THB (over 1 billion USD), based on a gradual rebound of the local economy and intense competition in the digital industry, according to the Digital Advertising Association of Thailand (DAAT).
Digital ad spending in 2024 expanded 8% to 34.5 billion THB, lower than the double-digit rate over the last few years.
Meta, TikTok and YouTube are expected to be the top three platforms this year in terms of total spending.
DAAT said that TikTok will rank second for the first time this year, surpassing YouTube. It was placed third last year.
The economy and advertising budget constraints by various brands in the second half of 2024 were influe...