Bangkok, April 22 -- Thailand's Ministry of Tourism and Sports on April 22 lowered its 2025 tourism revenue forecast to 3 trillion THB (90.3 billion USD), down from the previous target of 3.5 trillion THB, citing both domestic and international factors that could affect the country's vital tourism industry.

The updated forecast reflects a return to pre-COVID-19 levels, comprising 2 trillion THB from international tourists and 1 trillion THB from domestic travellers. However, the new projection is lower than the ministry's target, the ministry's permanent secretary Nattareeya Thaweewong said.

Nattareeya noted the ministry has instructed the Tourism Authority of Thailand (TAT) to revise its marketing plan for the second half of 2025 due t...