Bangkok, Aug. 4 -- The Thai government is partnering with the private sector to support fruit growers, particularly longan farmers, amid oversupply, falling prices, and a concentration of production in limited regions.

According to the Thai Ministry of Commerce, this year's longan output is projected to exceed 1 million tonnes, up from 900,000 tonnes in 2024. To ease pressure on prices and address the surplus, the ministry has launched a series of management measures for some 151,000 tonnes of longan, focusing on domestic marketing, processing, and export.

Key strategies include the export of 15,000 tonnes of fresh longan, promotion of domestic consumption through the Thai Fruit Festival 2025, and facilitating connections between produc...