Hanoi, Jan. 29 -- Announced well in advance, the nine-day Lunar New Year (Tet) 2026 holiday is providing a clear boost to the tourism market, with early signs of strong momentum in both domestic and outbound travel laying the groundwork for growth throughout the year.

Domestic tourism is showing a marked shift towards greater traveller autonomy, as visitors increasingly design their own itineraries, choose flexible travel periods and prioritise bundled air-hotel packages that match individual needs. A number of outbound tours have already sold out, reinforcing positive early-year signals for sustained tourism growth in 2026.

Around three weeks ahead of Tet, the domestic travel market has become noticeably more vibrant. Data from online ...