Bangkok, Feb. 24 -- Thailand recorded nearly 6 million foreign tourist arrivals between January 1 and February 22, with the Chinese market showing strong signs of recovery during the Lunar New Year holiday, according to the Tourism Authority of Thailand (TAT).

TAT Governor Thapanee Kiatphaibool said the encouraging figure was driven by the New Year and Lunar New Year holidays as well as positive signals from China, Thailand's largest source market. In February, coinciding with the Lunar New Year festival, Chinese arrivals rebounded markedly, reaching as many as 30,000 per day on some days.

To capitalise on the recovery, TAT has rolled out its 2026 tourism promotion campaign "Zhong Tai Yi Jia Qin (China-Thailand: Close like family)", ide...