Lai Chau, Feb. 3 -- The first Glorious Spring Fair 2026 is expected to become an important lever helping Sukova High-Tech Agricultural and Medicinal Cooperative in the northern mountainous province of Lai Chau stimulate consumption, promote its brand, and deepen its participation in Vietnam's domestic medicinal value chain, according to its director Le Van Uan.

The fair is seen not only as a short-term sales opportunity but also as a key platform for connecting with distributors, retailers, and potential partners, he told the Vietnam News Agency. Through product exhibitions and introductions, the cooperative can better understand market demand, gather consumer feedback, and adjust its production and marketing strategies.

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