Hanoi, Feb. 12 -- The Glorious Spring Fair 2026, underway at the National Exposition Centre in Dong Anh commune, Hanoi, is not only a shopping and cultural venue but also a showcase for ethnic products and regional specialties from across the country. Each booth reflects local cultural identity and the efforts of communities and enterprises to preserve traditional crafts while promoting economic development.

From handwoven brocade textiles to traditional ethnic costumes, the fair presents vivid cultural colours and highlights how local producers are introducing heritage products to the modern market, expanding consumer reach, building brands, and strengthening trade links.

Cultural imprints through traditional products

At the Dien Bien...