Hanoi, Feb. 4 -- As the Tet (Lunnar New Year) consumer market increasingly values product quality, traceability and local identity, OCOP products and regional specialties are finding new opportunities to strengthen their market presence.

With the aim of bringing its dried shrimp and dried fish, signature specialties of the Mekong Delta province of Vinh Long, closer to consumers, the Tien Hai dried shrimp and dried fish enterprise has selected the first Spring Fair 2026 as a key highlight for its early-year trade promotion.

Duong Thi My Duyen, a representative of the enterprise, said the fair was chosen primarily because it coincides with the peak Tet shopping season, when demand for traditional foods, gift items and processed specialtie...