Hanoi, Feb. 2 -- More than a shopping event for the Lunar New Year (Tet), the Spring Fair 2026 is emerging as a major trade promotion platform where businesses can showcase products, expand markets, and bring high-quality goods and services closer to consumers. Enterprises said that participating early in the year allows them to leverage peak Tet shopping demand, access new customers and partners, and track consumption trends. Through the fair, businesses aim to boost marketing, connect directly with clients, and introduce products and services tailored to market demands. The Spring Fair 2026 offers businesses a good chance to showcase Vietnamese coffee and chocolate crafted to international standards. Coffee producer MISS EDE is joining ...