Hanoi, Feb. 11 -- Moving beyond a conventional Tet shopping venue, the first Glorious Spring Fair 2026 is increasingly emerging as an important "gateway" for international businesses seeking access to the Vietnamese market.

The presence of numerous foreign delegations, trade promotion agencies and overseas enterprises in early February was no coincidence, but reflected systematic outreach and matchmaking efforts by Vietnam's network of trade offices abroad.

On February 6, a delegation from the Japan External Trade Organization (JETRO) visited and surveyed local booths at the fair. A wide range of agricultural products meeting VietGAP and organic standards, along with high-tech processed agricultural goods, attracted particular attention...