Hanoi, Feb. 5 -- Digital transformation has become a defining hallmark of the first Glorious Spring Fair 2026, leaving a clear imprint across exhibition booths, trade promotion activities and consumer experiences, while opening new avenues to raise product value, strengthen supply-demand linkages and support economic growth in line with Vietnam's national digital transformation drive.

Digital drive in trade promotion

At Spring Fair 2026, digitalisation is embedded throughout the entire chain of organisation, promotion and commercial transactions. From the outset, many businesses completed registration fully online, while booth information and product catalogues were digitised, enabling more efficient management by organisers and closer ...