HCM City, Jan. 5 -- As the Lunar New Year holiday approaching, many southern localities have rolled out coordinated measures to stimulate consumption, with goods having been prepared early and in ample supply, coupled with large-scale promotional programmes, helping sustain market momentum, stabilise prices and build a springboard for growth in 2026.

In the closing days of last month, shopping activity at supermarkets and shopping malls across southern provinces and cities has become more bustling than usual. The four-day New Year holiday from January 1 to 4 has driven up demand for shopping and travel, serving as a key trigger for year-end consumption stimulus programmes.

Capitalising on this trend, major retail chains have launched ex...