Hanoi, Jan. 8 -- The digital travel platform Agoda on January 6 reported that Sa Pa was the fastest-growing destination in Asia in 2025, reflecting the rising level of interest among international visitors in Vietnam's culturally rich highland town. According to the platform, Sapa, known for its breathtaking landscapes, rich ethnic culture and vibrant highland markets, continued to attract travellers seeking authentic and immersive experiences beyond major urban centres. Based on Agoda's comparison of accommodation bookings between January-November last year and the same period in 2024, Sapa climbed 15 places in the rankings of Asia's top 100 destinations, making it the fastest-growing destination in the region.

Agoda noted that Sapa is ...