Hanoi, Jan. 27 -- Vietnam is experiencing a rapid expansion of its digital economy, with over 70 million people, or 71% of the population, actively engaging on social media platforms. This coincides with the growing participation of Key Opinion Leaders (KOLs) across digital platforms, which is playing an increasing role in shaping public opinion and fostering the national images.

KOLs have demonstrated their power to connect, helping to create new, innovative approaches to reach both domestic and global audiences. Their influence has contributed to advancing foreign information campaigns promoting the country's images on digital platforms.

A notable campaign, launched in celebration of Vietnam's 79th National Day (September 2, 1945 - 20...