Seoul, Dec. 4 -- The Republic of Korea's medical and beauty device manufacturers are increasingly viewing Vietnam where the median age is 33.4 as a promising market with strong consumer demand and rapid economic growth.

A recent overseas market report released by the Korea Trade-Investment Promotion Agency (KOTRA) highlights Vietnam's fast-expanding aesthetic and medical device sector, driven by a population of nearly 100 million, a rising middle class, and the strong influence of K-Content.

The advanced homecare device segment is developing quickly, moving beyond basic skincare products. However, RoK firms still face hurdles, including a complex distribution structure and stringent local licensing requirements.

Vietnam is witnessing a...