Hanoi, Jan. 27 -- E-commerce in Vietnam is a key driver of the digital economy, but issues like counterfeit goods and poor-quality products are on the rise. A collaborative approach involving sellers, buyers, and regulators is essential, with a particular focus on e-commerce platform accountability.

Le Trieu Dung, Chairman of the National Competition Commission under the Ministry of Industry and Trade (MoIT), noted that the agency regularly handles complaints related to e-commerce. Most of them concern poor product quality, delivery issues, inadequate return or compensation policies, misleading ads, and false information. Vulnerable groups, including children, the elderly, and people in rural and remote areas, are especially affected. A ...