Hanoi, Nov. 16 -- Vietnam's processed seafood sector, despite its strong global footprint in over 170 markets, is struggling to gain a firm foothold in the domestic market with the rising demand of more than 100 million consumers.

As seafood exports face growing challenges from the global economic slowdown, technical barriers in importing markets, and rising input costs, developing the domestic market is increasingly seen as a strategic direction to stabilise production, maintain supply chains, and reduce dependence on external markets.

Experts note that local consumers are showing a growing preference for high-quality seafood products that are safe, hygienic, and traceable. This trend presents an opportunity for exporters who already m...