Seoul, Feb. 9 -- Phu Quoc Island, located in the southern province of An Giang, has quickly risen to fame as one of Southeast Asia's top resort hotspots, according to the latest Booking.com data on travel trends among Korean tourists for the 2026 Lunar New Year (Tet) holiday.

Booking.com's analysis of search data from October 2025 through mid-January 2026 revealed an unprecedented spike in interest from the Republic of Korea (RoK), with volumes shooting up by as much as 71% year-on-year. The sharp rise vaulted Vietnam's "Pearl Island" all the way from 15th to 5th place among the most-searched destinations by Korean travellers planning their Tet getaways.

The momentum underscores a clear pivot in Korean consumer preferences. Rather than ...