Hanoi, Feb. 4 -- A hybrid exhibition and livestream sales space for Vietnamese products is set to open at 62 Trang Tien street on February 5, backed by a partnership among the Ministry of Industry and Trade's Agency for Domestic Market Surveillance and Development, TikTok Vietnam, and the National Payment Corporation of Vietnam (Napas).

The venue aims to serve as a dedicated hub celebrating the finest Vietnamese brands while connecting them with consumers through both in-person experiences and online channels.

Trang Tien street, though just 400m long, remains one of the capital's most upscale addresses, where global luxury powerhouses like Louis Vuitton, Hermes, Dior, Vacheron Constantin, Rimowa, and Kenzo maintain their flagship presen...