Hanoi, Feb. 23 -- As the global economy accelerates, online sales have emerged as a crucial factor in the success of many businesses.

A report by market research firm Statista highlights that Vietnam's e-commerce market is currently dominated by major platforms such as Shopee, TikTok Shop, Lazada, and Tiki. Shopee leads with a commanding 67.9% market share, followed by TikTok Shop 23.2%, Lazada 7.6%, and Tiki just 1.3%.

Nguyen Thanh Son, Director of E-commerce at WINCO Group, emphasised that businesses are increasingly recognising the importance of selling across multiple platforms. However, many companies still rely on a single channel, thereby missing opportunities to expand their customer base. With the rapid rise of social media, fa...