Hanoi, Nov. 4 -- Among hundreds of vibrant booths, OCOP-branded products stood out at the first Autumn Fair 2025 in the Vietnam Exposition Centre in Hanoi, not only for their quality and design, but for the cultural stories they carry.

Behind each item lies the essence of people, identity, and local knowledge - intangible values gradually being transformed into sustainable economic assets.Culture - foundation to boost value of OCOP products

If the "One Commune, One Product" (OCOP) programme represents a path toward rural economic renewal, then local culture serves as its soul, infusing that journey with depth and distinctive identity.

In recent years, many businesses have realised that a product can only endure when it carries its own ...