Quang Ngai, Jan. 27 -- With just around 20 days remaining until the Lunar New Year (Tet) 2026, the traditional Tet gift market in Quang Ngai province is undergoing a noticeable transformation since once dominated by confectionery and imported sweets, Tet gift baskets are now increasingly filled with locally produced OCOP (One Commune, One Product) items, reflecting changing consumer tastes and values.

A visit to major supermarkets such as Go!, Co.opmart and WinMart, as well as spring markets across the central province, shows that OCOP product stalls are attracting the most attention. A few years ago, local specialties were often regarded as "rural gifts" with simple and basic packaging. Today, however, their appearance has been signific...