Hanoi, July 3 -- Music tourism is emerging as a vibrant trend, poised to usher in a new era for Vietnam's non-smoke industry by offering domestic and international visitors a uniquely immersive way to explore the country.

In recent years, Vietnam has seen a surge in large-scale music events. The country is becoming a stop for international tours, with mega concerts by global stars such as BLACKPINK, Westlife, and G-Dragon drawing tens of thousands of fans in Hanoi and Ho Chi Minh City. These events have significantly boosted local tourism, increasing demand for accommodation, dining, and entertainment services.

Domestically produced shows like Anh Trai Vuot Ngan Chong Gai (Call Me By Fire Vietnam) and Anh Trai Say Hi (Say Hi Never Say G...