HCM City, July 12 -- Ho Chi Minh City is known for having one of the highest numbers of public museums in Vietnam, which hold immense historical and cultural value. Yet, unlocking the full potential of these sites requires innovative communication strategies aligned with the Industry 4.0 era.

Despite their rich collections, many museums in HCM City have struggled with public engagement due in part to outdated communication methods. In response to this challenge, various institutions have begun transforming how they showcase and promote cultural assets.

A leading example is the History Museum of Ho Chi Minh City in Saigon ward. Nearly 100 years since its establishment, the museum relied solely on its building's architectural logo for bra...