Hanoi, March 10 -- A communication campaign highlighting the illegality of ivory product trade is being rolled out in Vietnam, targeting international tourists.

Jointly implemented by the Vietnam Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) Management Authority and the World Wide Fund for Nature in Vietnam (WWF-Vietnam), the campaign aims to raise awareness about combating the illegal ivory trade. It underscores that any form of illegal ivory trade, possession, or transportation is strictly prohibited and punishable by law in Vietnam.

Striking visuals and impactful messages such as "Vietnam Says No to Ivory" are prominently displayed on digital screens at international airports, popular tourist...