Hanoi, Feb. 5 -- Building on a sharp rise in travel during the 2026 New Year holiday, the nine-day Lunar New Year (Tet) break is widely expected to usher in another peak season for Vietnam's tourism industry, injecting fresh impetus into a year of strong recovery and growth.

Data from travel platform Agoda show that searches for domestic destinations during the upcoming Tet holiday surged by nearly 22%, far outpacing outbound travel demand, which rose by a modest 7%.

Industry insiders attribute this trend not only to cost considerations or travellers' hesitation to undertake long-haul trips with complicated procedures, but more significantly to the steady upgrading of domestic tourism products. In recent years, local offerings have beco...