HCM City, Oct. 10 -- Italian scooter legend Lambretta officially entered the Vietnamese market on October 10 through its exclusive distributor, Lamscooter JSC, marking a key step in its global expansion and reaffirming its position in the premium two-wheeler segment.

At the launch ceremony, Tran Long, Chairman of Lamscooter, said Vietnam - one of the world's largest and fastest-growing motorcycle markets - was chosen as the brand's next destination following strong performances in Europe, the Americas, and Asia, including Thailand, Taiwan (China), the Philippines, and Indonesia.

Founded in 1947 in Milan, Lambretta became an emblem of Italian style and sophistication. For many Vietnamese, the scooter evokes nostalgia as a status symbol o...