Hue, Jan. 2 -- The central city of Hue is targeting up to 7.5 million tourist arrivals in 2026, with total tourism revenue estimated at around 15 trillion VND (570 million USD), higher than the 6.3 million visitors and over 13 trillion VND recorded in 2025, according to local authorities.

Favourable weather on the first day of the New Year helped attract a large number of visitors to Hue via air, sea, road and rail. The Complex of Hue Monuments remained the city's most popular attraction, with more than 8,700 tickets sold on January 1 alone, generating nearly 1.5 billion VND in revenue.

In 2025, ticket sales at heritage sites reached a record 473 billion VND, despite temporary closures due to historic flooding late in the year. Revenue ...