Hanoi, March 23 -- With its rich cultural heritage deeply rooted in folk traditions, Hoa Binh province in northern Vietnam is leveraging traditional festivals to drive tourism growth.

Home to the Muong ethnic group, which makes up over 60% of the local population, Hoa Binh's festivals not only reflect the aspirations for prosperity and happiness but also attract visitors eager for cultural experiences. Spring is a particularly vibrant time in the province, with numerous traditional Muong festivals such as Khai Ha, Chua Tien, and Dinh Kenh taking place. These events strengthen community bonds while drawing large numbers of tourists. Among them, the Khai Ha Festival - also known as the "going down to the field" or forest-opening festival -...