HCM City, Jan. 5 -- Ho Chi Minh City's tourism sector is set to sharpen its focus on quality-led growth in 2026, putting visitor experience at the centre, urban cultural identity at the core, and innovation and digital transformation as key growth drivers.

Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city.

Recalibrating growth quality

The municipal tourism sector is renewing its development approach, prioritising the creation of distinctive, in-depth tourism products, accelerating digital transformation, and building a high-quality workforce. At the same time, it is s...