HCM City, Oct. 13 -- Ho Chi Minh City's tourism sector has undergone remarkable transformation during 2020-2025, driven by breakthrough ideas to enhance product quality, service standards, and destination branding.

These efforts have brought the city a series of prestigious international awards and positioned it as a host for global events such as the General Assembly of the Tourism Promotion Organisation for Global Cities (TPO) and the Business Partner Cities Roundtable. With its standing firmly established on the world tourism map, the city now has a strong foundation for its next phase of tourism development.

Building the "tourism city" brand

Tourism is identified as one of Ho Chi Minh City's key economic pillars. To shape its brand...