Hanoi, Sept. 26 -- More than 800 domestic and international tourism businesses gathered in Hanoi on September 26 for the opening of the MICE Tourism Exhibition and Conference - MICE EXPO 2025 under the theme "Heritage and Technology in the new era".

The event is organised by the Vietnam MICE Tourism Chapter under the direction of the Vietnam Tourism Association (VITA).

MICE (Meetings, Incentives, Conferences and Exhibitions) tourism, which combines leisure with business purposes, is increasingly popular among organisations, enterprises and associations seeking professional event spaces in modern destinations. The model allows participants to engage in meetings, training and discussions while also enjoying relaxation, cultural exchanges ...