HCM City, Jan. 1 -- This Tet season, leading up to the Year of the Horse 2026, Ho Chi Minh City's market is revealing some interesting consumer trends. Shoppers are adjusting their habits in response to ongoing economic uncertainty, opting for a more thoughtful and practical approach to spending compared to previous years.

Tradition meets new trends

According to market experts, Tet 2026 is no longer viewed merely as a stand-alone traditional shopping period, but rather as a focal point where consumption trends that have taken shape throughout 2025 converge. Consumers are not spending impulsively; instead, they are calculating more carefully, comparing prices and making rather rational choices, prioritising practicality and convenience w...