Hanoi, Nov. 10 -- The Hanoi Tourism Ao Dai Festival 2025 wrapped up at the Hanoi Museum on November 9, celebrating the cultural beauty of Vietnam's traditional long dress and promoting Hanoi as a "civilised, creative, and heritage-rich" capital to domestic and international visitors.

Deputy Director of the Hanoi Department of Tourism Nguyen Tran Quang emphasised that the four-day festival served a dual mission, honouring and preserving the intangible cultural heritage of the Ao Dai while boosting tourism and raising public awareness, particularly among the youth, about the importance of national cultural identity.

He expressed confidence that the festival will continue to act as a "tourism ambassador," promoting Hanoi as a safe, friendl...