Hanoi, June 28 -- Hanoi is about to launch the 2025 concentrated promotion programme with a view to stimulating domestic consumption, promote digital payments, and support local enterprises.

Nguyen Tuan Anh, Deputy Director of the Hanoi Industrial Extension and Development Consultancy Centre, told a press conference on June 27 that the campaign will run major promotional events in July and November, with expected participation from 1,000-2,000 businesses and sales points citywide, including major retail chains such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart, and Pico. Discounts of up to over 50% are expected to drive retail sales and consumer service revenue growth.

This year's programme also encourages cashless ...