Hanoi, July 3 -- A large-scale concentrated promotion programme will be rolled out by the capital city of Hanoi in 2025 to boost consumer spending and stimulate domestic demand.

Nguyen Tuan Anh, Deputy Director of the Hanoi Industrial Extension and Development Consultancy Centre, told a recent press conference that the programme will feature peak promotional activities in July and November 2025, with the participation of 1,000-2,000 businesses and retail locations across the city.

Major supermarket systems and retail chains such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart, and Pico will join the campaign, offering discounts of up to 50% on a wide range of products.

Beyond traditional commercial stimulus efforts, ...