Hanoi, Jan. 28 -- The first Glorious Spring Fair 2026, themed "Connecting Prosperity - Welcoming a Glorious Spring", is expected to be a major trade and service event while also serving as an important political task to stimulate consumption and develop the domestic market during the peak Tet (Lunar New Year) shopping season.

Beyond supporting retail demand, the fair aims to strengthen linkages between production, distribution and markets; expand domestic supply chains and consumption networks; promote Vietnamese products and brands; and boost cooperation, investment and trade. It will also help spread national cultural values and create a vibrant festive atmosphere for the traditional holiday.

According to the Ministry of Industry and ...